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OpinionAI Won't Run Your Business. It Should Just Do the Boring Bits.
There's a particular fear I keep hearing from business owners around Canberra and beyond. It goes something like this: "If I don't get on top of AI soon, someone faster and cheaper is going to eat my lunch." And underneath that, a quieter worry: "But I also don't r
AI Won't Save You Time If It Adds Another Login to Your Day
Every few months a new tool promises to do your marketing for you. Write the posts, qualify the leads, follow up with customers, all while you get on with the actual work. The pitch is appealing because the problem is real. Most small service businesses in Australia are stretched
The Best Software Disappears: Why Easy Beats Powerful for Small Business
There is an old measure of good design that I keep coming back to. A tool is working when you stop thinking about it. You don't admire a good chair while you sit in it. You don't study a doorknob before you turn it. The thing just does its job and gets out of the way. Most busi
