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OpinionThe Real Promise of AI Isn't Fewer Tools. It's Fewer Handoffs.
Most of the AI talk aimed at small businesses right now misses the point. The pitch is usually about the technology itself: smarter chatbots, faster copy, prettier images on demand. That's fine, but it's not what actually helps you when you're running a plumbing outfit in Wagga o
Cheap to Start Is Not the Same as Cheap to Run
The pitch is everywhere now. Start for free. Nine dollars a month. Cancel anytime. Software companies have figured out that the fastest way to win a small business customer is to make the first step almost painless. And for the most part, that is a good thing. It has never been e
AI Won't Run Your Business. It Should Just Do the Boring Bits.
There's a particular fear I keep hearing from business owners around Canberra and beyond. It goes something like this: "If I don't get on top of AI soon, someone faster and cheaper is going to eat my lunch." And underneath that, a quieter worry: "But I also don't r
AI Won't Save You Time If It Adds Another Login to Your Day
Every few months a new tool promises to do your marketing for you. Write the posts, qualify the leads, follow up with customers, all while you get on with the actual work. The pitch is appealing because the problem is real. Most small service businesses in Australia are stretched
The Best Software Disappears: Why Easy Beats Powerful for Small Business
There is an old measure of good design that I keep coming back to. A tool is working when you stop thinking about it. You don't admire a good chair while you sit in it. You don't study a doorknob before you turn it. The thing just does its job and gets out of the way. Most busi
